Brightleaf at Whole Foods
Last week
Tip: click any chart to enlarge it. Labels mark each chart's latest, high, and low weeks.
Weeks without a bar show last year only (from the 2025 weeks loaded) until this year's weeks come in.
$ sales vs ARP
Bars: net sales. Line: average retail price (right axis).
Unit sales vs ARP
Bars: units. Line: average retail price.
Units returned
Return units by week.
Store count
Store-SKU combinations with a sale that week.
U/S/W vs ARP
Units per store per SKU per week (L13 store-SKU count).
$/S/W vs ARP
Dollars per store per SKU per week (L13 store-SKU count).
Weekly unit sales vs LY
Bars: units TY and LY. Line: % change in units (right axis).
$ sales by item
Weekly net sales for each SKU.
SKU scorecard vs last year
Velocity by SKU
Each chart is one SKU. Bars are this year (gold = TY promo week), dotted line is last year. Each week divides by distinct stores that sold the SKU in the 13 weeks ending that week, so one slow week doesn't spike velocity. LY is hidden for weeks when fewer than 25 stores sold the SKU last year, and peak callouts skip weeks with fewer than 25 stores, so launch periods don't distort the picture.
Stores scanning by region and SKU
Distinct stores with at least one sale in the period.
Baseline dollars vs actual
Bars: weekly net $ (gold = promoted week). Line: baseline $, the average net $ of the last 8 non-promoted weeks as of each week.
ARP vs year ago
Average retail price each week, this year vs the same week a year ago. Shaded weeks are promoted.
Promoted weeks come from Brightleaf's WFM promo calendar. Any week containing a promo day counts as promoted and is left out of baseline. Item-specific promos count only when a promoted item is selected.
ARP by item and region
Last week in the selected range. Darker cells are higher prices. Click any price for store-level detail.
Online share of sales, YTD
In-store vs online by week
Net sales by channel, with online share (right axis).
$ sales vs LY by region
Selected week range.
Region summary
Selected week range.